Since its introduction by the Federal Government in 1986, the iconic green-and-gold Australian Made, Australian Grown (AMAG) logo has been helping businesses to clearly identify to consumers that their products are Australian.
It provides consumers with a highly recognised (98 per cent) and trusted (88 per cent) symbol for genuine Aussie products and produce. It does both of these things in conjunction with a campaign encouraging consumers to look for the logo when shopping.
The logo is administered and promoted by the not-for-profit Australian Made Campaign Limited (AMCL). The Australian Chamber and our National Member Network are the foundation members of AMCL. As the national and international voice of Australian business, the Australian Chamber continues to strongly support the campaign and the logo.